Your Nightclub is the idea of a new nightclub in the Bunbury Central Business District. Through the results of surveys that this group received upon surveying a group of university students, 100% believed that Bunbury does need a new nightclub. Therefore our aim is to implement ideas into a new nightclub that no other nightclub in the South West of Western Australia has, we believe that through the ideas that we have for the nightclub will make it the best in the area.
The name ‘Your Nightclub’ was chosen as it gives the general public a sense of ownership of the nightclub, and this can be seen further with our slogan “It’s not your nightclub, without you”. Our target market for ‘Your Nightclub’ will be people within the age group of 18-26, for males and females. In order to appeal to this age bracket, we gave ECU students a survey on a new nightclub idea in Bunbury, and we received information such as what kind of music people want to hear and how the nightclub should be run. For our opening night we plan to have dance music DJ Havana Brown and Bombs Away. ‘Your Nightclub’ will also its own have its own social media websites such as homepage and a Facebook page. This will also make it easier for people within our target market to keep up to date with the nightclub. This can involve keeping up to date with events such as social events and music acts at ‘Your Nightclub.’
There are many ways nightclubs can be run; however we plan on running ‘Your Nightclub’ differently to all the others in the South West. As mentioned earlier live musical performances will be common in ‘Your Nightclub’ which will therefore attract more people, ‘Your Nightclub’ will also have theme nights such as 80’s nights and Halloween night. When these events are on the building itself will be redecorated in order to suit the themes and the music will also suit the themes. Through research we also discovered that many people believed the prices of alcoholic beverages are too high, therefore at ‘Your Nightclub’ affordable drink prices.
One idea that will be implemented into ‘Your Nightclub’ will be that there will be food service. In a separate room from the main bar and dance floor there will be a small restaurant and kitchen where clubbers can relax and have a meal, this will increase revenue for ‘Your Nightclub’ as once people have had a meal at our restaurant they are less likely to eat at in another business that is open for clubbers, such as the Kebab co. ‘Your Nightclub’ will also be strict in regards to anti-social behaviour, if people’s behaviour is out of hand due to intoxication or not, depending on the severity of the behaviour, poor behaviour will see either 3 month, 6 month or yearly bans from ‘Your Nightclub’ and possibly even fined. Depending on how busy ‘Your Nightclub’ is on certain nights, it will stay open to accommodate clubbers (mainly on a Friday and Saturday). The latest it will stay open to is 6:AM, however we will not have a curfew or a lockout for clubbers, however if business is poor on certain nights, ‘Your Nightclub’ will shut and let the clubbers who are inside know.
Our last revolutionary, unique and innovative idea was to have Personalised Bar Staff- This is what really separate us from our competition and gives YOUR nightclub the uniqueness and competitive edge. We will hire staff and allocate staff to their “staff personality”. These staff will also be highly professional, well trained and skilled. We propose finding staff that can portray a personality well, for example someone can be “Captain Jack Sparrow” or a “German Beer Maid” and be him/her while on the job. One person can be a vampire another can be a French maid or nurse and for the ladies staff can be a fireman etc. The idea is each person is individual and this adds to the personalised theme of our nightclub, people at first will be just curious to see what everyone looks like but then develop a favourite character and come just to see their favourite bar staff.
Most people in Bunbury believe that a new nightclub is needed; therefore our aim is to meet the target markets expectations of a nightclub. Our aim is to become the biggest and best club in Bunbury
Your Nightclub will be a vast undertaking, requiring extensive start-up funding, but paying off extensively within a short period.
The project funding is done by collecting $9 million dollars through equity financing from venture capitalists, private investors etc. The company owners will invest a portion of the money for initial startup. The business is managed by experienced professionals in the entertainment industry.