As all parts of the business are vital to success, the businesses promotional campaign is crucial to starting on the right foot. A successful campaign can lead to early success and high revenue and returns early in the businesses life, which provides investors a high incentive to invest.
As you will soon see, our carefully planned and researched campaign will give YOUR Nightclub the competitive edge that is needed to not only become a successful nightclub, but a dominant one.
Target Audience – 18 – 26 year olds – Male and female
We chose this group because they are predominantly the age bracket that go out regularly + they also can nightclub more often than other age brackets due to freedom/less responsibilities than the older population. With less responsibility, comes more money that can be spent socialising and having fun on the weekends.
20% of the population are between the ages of 18-26, which allows us to specialise in this service.
We will be focusing solely on advertising towards young adults. The first advertising scheme that will be implemented will be Facebook and website advertising. In a recent survey, 93% of 18-25 year olds have a Facebook account. The positive thing with Facebook is the “word of mouth” follow on effect that it brings with its social media.
Secondly radio advertising. Radio advertising reaches 86% of 20-30 year olds daily. We won’t be looking to use radio advertising in the long run of the business due to its high costs, but it is important that we spread the grand opening through as many avenues as possible. On average, 80% of people who hear an advert on radio, act within 24 hours.
And lastly, flyers and banners. Although in today’s day and age this is obsolete, we believe it is another crucial avenue of advertising that will increase patrons coming to the nightclub.
This is an example of a flyer that could be printed to be handed out through the streets of Bunbury. It contains all the important features that will entice customers to check out YOUR nightclub. Such as free entry, and the headline acts.
“Word of mouth” as mentioned previously, is one of the most crucial elements to a successful business. As shown by Rebecca in the SWOT Analysis, word of mouth can have profound effects for a business, but can also have devastating effects. By running with “free entry” and having well known acts perform at our grand opening night, we are hoping that the word of mouth effect plays out and people start spreading the news at increasing levels.
The timing of the campaign is also an important factor to a successful campaign. We will be opening at the start of summer for many reasons. After being captive by winters chills, people will be looking to celebrate the weather, and the hot sun and will be energized , ready to go. Summer brings a happy mood to most, along with festival and holiday seasons. It is a known fact that there is a significant increase in spending in December, due to Christmas, New Years Eve and Birthdays.
For our promotional campaign, we have realised the following expenses in creating a successful campaign. Firstly advertising. Things such as Facebook and radio, although will be short term, will still have initial costs while the promotional campaign is running. Flyers, posters and banners will also be used which will incur printing costs. Promotional items such as T-Shirts will be used during the campaign. This is mostly to promote the business and the word of mouth effect. To do our bit for society and promote safe drinking, we will be looking to run a responsible drinking campaign. This will show our true desire to be a nightclub, but to also be responsible and protect everyone while doing so. And lastly, our acts, DJ Havana Brown and Bombs Away.
As you will soon see, our carefully planned and researched campaign will give YOUR Nightclub the competitive edge that is needed to not only become a successful nightclub, but a dominant one.
Target Audience – 18 – 26 year olds – Male and female
We chose this group because they are predominantly the age bracket that go out regularly + they also can nightclub more often than other age brackets due to freedom/less responsibilities than the older population. With less responsibility, comes more money that can be spent socialising and having fun on the weekends.
20% of the population are between the ages of 18-26, which allows us to specialise in this service.
We will be focusing solely on advertising towards young adults. The first advertising scheme that will be implemented will be Facebook and website advertising. In a recent survey, 93% of 18-25 year olds have a Facebook account. The positive thing with Facebook is the “word of mouth” follow on effect that it brings with its social media.
Secondly radio advertising. Radio advertising reaches 86% of 20-30 year olds daily. We won’t be looking to use radio advertising in the long run of the business due to its high costs, but it is important that we spread the grand opening through as many avenues as possible. On average, 80% of people who hear an advert on radio, act within 24 hours.
And lastly, flyers and banners. Although in today’s day and age this is obsolete, we believe it is another crucial avenue of advertising that will increase patrons coming to the nightclub.
This is an example of a flyer that could be printed to be handed out through the streets of Bunbury. It contains all the important features that will entice customers to check out YOUR nightclub. Such as free entry, and the headline acts.
“Word of mouth” as mentioned previously, is one of the most crucial elements to a successful business. As shown by Rebecca in the SWOT Analysis, word of mouth can have profound effects for a business, but can also have devastating effects. By running with “free entry” and having well known acts perform at our grand opening night, we are hoping that the word of mouth effect plays out and people start spreading the news at increasing levels.
The timing of the campaign is also an important factor to a successful campaign. We will be opening at the start of summer for many reasons. After being captive by winters chills, people will be looking to celebrate the weather, and the hot sun and will be energized , ready to go. Summer brings a happy mood to most, along with festival and holiday seasons. It is a known fact that there is a significant increase in spending in December, due to Christmas, New Years Eve and Birthdays.
For our promotional campaign, we have realised the following expenses in creating a successful campaign. Firstly advertising. Things such as Facebook and radio, although will be short term, will still have initial costs while the promotional campaign is running. Flyers, posters and banners will also be used which will incur printing costs. Promotional items such as T-Shirts will be used during the campaign. This is mostly to promote the business and the word of mouth effect. To do our bit for society and promote safe drinking, we will be looking to run a responsible drinking campaign. This will show our true desire to be a nightclub, but to also be responsible and protect everyone while doing so. And lastly, our acts, DJ Havana Brown and Bombs Away.